my role
This project highlights our creative design work for Tork, specifically the unique "Paper Towel Plea" campaign, aiming to promote hand hygiene awareness.

We vectorized authentic handwritten messages collected from children, thoughtfully arranging and designing them onto actual paper towels to create a heartfelt, impactful visual effect. Additionally, we designing the product packaging, carefully integrating the campaign visuals to ensure consistency and emotional resonance. The project effectively communicated its message, combining genuine human connection with purposeful design.

Case study here.