Initially provided with foundational assets such as logos, fonts, colours, product images, and lo-fi prototypes, I designed the complete website from scratch, simultaneously establishing a distinct, versatile brand identity to guide future creative outputs.

 

After successfully launching the website, I collaborated closely with a creative team to develop detailed brand guidelines - covering everything from typography, colour use, imagery, layout structures, to tone of voice. Following that, I designed promotional banners for a nicotine web store, ensuring cohesive brand consistency.