Utilizing assets from JOBST’s impactful campaigns, ‘Defy Gravity’ & ‘Unsynchronised’, we developed detailed brand guidelines, carefully crafting visual identity standards including typography, colour schemes, photography styles, and graphic treatments.

 

The brand book unified campaign visuals into one cohesive framework, ensuring consistency, clarity, and creative direction across all future marketing initiatives, helping JOBST effectively communicate their message of empowerment and well-being.